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While both visual artists and graphic designers work together visually and share a common toolkit and knowledge, there is a distinct difference between the two. Many designers would call themselves artists, but few artists would call themselves designers. Why is that? In this article, we take a brief look at the distinctive characteristics of the two crafts, using the motivation and intention of art and design as a starting point.
Art and design come from very different starting points. Design work usually stems from a need or desire to communicate a message that already exists. A slogan, logo or call to action. A work of art, on the other hand, is the expression of a completely new idea. It is the process of bringing life to something private and personal in order to create an emotional bond between the artist and their audience.
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In America, the style became known as Modern, Modernistic, Jazz Modern, or Streamline Style, borrowing motifs from North American Indian, Aztec, and Egyptian art. Art Deco artists sought a style that combined simplicity and energy. Even at the worst of the economic depression, the style was associated with glamour, luxury and extravagance.
Elements such as parallel stripes, tapered aerodynamic shapes and the use of modern materials such as aluminum, plastic, black vitrolite glass, etc. made Art Deco the ideal expression of speed and progress.
Art Deco was one of the first mass-produced styles that found acceptance with almost everyone. It was the style of the automobile, the luxury liner and the skyscraper, the fantasy world of Hollywood and the real world of the Harlem Renaissance. Art Deco affected all forms of design, from fine and decorative arts to fashion, film, photography, transportation, and product design.
As a pure style with no ideological charge, Art Deco could be applied to any subject. His distinctive look was independent of national origin. And he was impartial too: both the Italian and German Nazis used him for their propaganda, as did the French communists, the Spanish left and the British socialists. His heroic and futuristic style was equally suited to electrical devices or despotic political regimes. Art Deco’s international dominance ended with the outbreak of World War II.
